Haarlem, July 2026 - SRH Haarlem launches Academy for professionals, leaders and organisations
To stay relevant, organisations and professionals must keep developing. The SRH Haarlem Academy brings together knowledge, personal development, leadership and entrepreneurship.
See more of Dutch Brief in your Google search results
SRH Haarlem University of Applied Sciences is launching a new Academy for professionals, leaders and organisations. With an offering of executive education, short programmes, tailor-made corporate programmes and personal development tracks, SRH aims to respond to the growing need for lifelong learning. To lead the Academy’s further development, SRH Haarlem has appointed Arno Peperkoorn as Head of Academy.
The labour market is changing faster than ever. New technologies, digitalisation, sustainability and evolving organisational structures continually demand new knowledge and skills. At the same time, the need for education that is flexible and immediately applicable in practice is growing.
Through the Academy, SRH Haarlem aims to support professionals who wish to continue developing alongside their work, and to help organisations strengthen knowledge, leadership and innovation within their teams.
“The days when learning stopped after graduation are behind us. Organisations and professionals must continue developing continuously to remain relevant. With the SRH Haarlem Academy, we want to create an environment where knowledge, personal development, leadership and entrepreneurship come together,” says Arno Peperkoorn, Head of Academy at SRH Haarlem Academy.
SPONSORED
You’re overpaying your accountant. And they still don’t call you back.
Neno gives you a dedicated bookkeeper, automated admin, real-time financial insights and a free business bank account. Everything your business needs, in one place.
No chasing. No surprises. No unnecessary costs.
Four ways to learn with us
The Academy is built around four distinct ways of learning, each designed to deliver knowledge that is immediately useful. Go deep, fast. Masterclasses and bootcamps let professionals explore pressing topics (digitalisation, innovation, sustainability) intensively and without disrupting their work schedules. Short by design, high-impact by intent.
Lead what’s next.
Executive education programmes are built for managers, entrepreneurs and leaders who need to think ahead. The focus is on preparing organisations for what’s coming.
Built for your organisation.
Tailor-made corporate programmes draw on SRH’s internationally applied CORE principle: competency development, practice-oriented learning and direct applicability. Every programme is shaped around the specific challenges and goals of the organisation it serves.
Grow as a person.
Leadership, emotional intelligence, intercultural communication, personal effectiveness. These are the skills that increasingly define professional success in complex, international environments, and they sit at the heart of the Academy’s personal development track.
A bridge between education and business
Beyond knowledge transfer, the SRH Haarlem Academy is committed to actively fostering collaboration with the business community. By involving organisations in the development of programmes and courses, the Academy aims to address current challenges in the areas of leadership, innovation, entrepreneurship, digitalisation and sustainable growth.
“Many organisations are not looking for lengthy programmes, but for concrete knowledge and skills that can be applied immediately. At the same time, we see that topics such as leadership, innovation and personal development are becoming ever more important. The Academy should become a place where professionals and organisations learn, grow and innovate together,” says Peperkoorn.
The culmination of an educational vision
With the Academy, SRH Haarlem takes a further step in its educational vision, one that deliberately prioritises action-oriented learning, practical assignments and solving real-world business challenges.
The Academy builds on the knowledge, experience and international network of the SRH Higher Education Group, one of the largest private education organisations in Germany. By combining international expertise with practical business experience, SRH Haarlem aims to develop courses and programmes that address the challenges of today and tomorrow.
About SRH Haarlem University of Applied Sciences
SRH Haarlem University of Applied Sciences is a private, internationally oriented institution located at the historical building De Koepel, in the heart of Haarlem, the Netherlands. Founded in 2021 by SRH Higher Education (Germany), the university offers NVAO-accredited Bachelor and Master programmes in Business Psychology, Digital Transformation Management, Creative Media. With students from 80 nationalities and enrolment growth of over 50% in the 2025/2026 academic year, SRH Haarlem is one of the Netherlands’ fastest-growing international universities of applied sciences.